Beatriz Sanches

Chamyto

Posted in Art Direction, Chamytoys Soccer Field by biasanches on 2012

Chamytoys Soccer Field

In celebration to the 2010 FIFA World Cup, Nestlé created paper football players to its children’s yogurt brand ‘Chamyto’. In order to encourage the desire for the players, the magazine advertising was created in the form of a soccer field, which could be built by folding some parts of the magazine.

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