Beatriz Sanches


Posted in Editorial, Gafisa by biasanches on 2012

Raizes Granja Vianna – Houses Complex

Gafisa, a major construction company in Brazil, created a project to build houses with a singular appeal: all of them would have three pavements. This building complex was named Raizes Granja Vianna. As a result of this peculiar briefing, it was decided that the catalogue grid would follow the same peculiarity of the project, being divided into 3 horizontal lines.


Also a special yellow Pantone was added to the visual identity, in order to bring a golden and valuable aspect to the project. The special collor and the 3 ‘pavement’ grid were used on the entire communication, being able to catch up the attention and interact with its original project.


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