Track & Field _ Flare Concept

Track & Field _ Flare Concept

Track & Field is a beachwear company. Taking into consideration their previous concept: “My summer collection” it was created the graphic concept Flare.  Inspired on the light reflection and scattering, due to bright light, particular the sun. This concept was developed into fluid graphic patterns, that could change of form or color for each different materials.

To the lookbook  of the brand it was divided into warm colors for beachwear, and cold colors for fitness and Indoor wear.